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Why can't
I do this myself?
Where do you
get the email addresses?
What
about
visitors to my web site?
What about
my Internet department?
I already
have a follow-up system. Why do I need you?
What if
they don't want to get my emails?
What is your
track record?
What is a
send to a friend box?
What is a
“link”?
Nobody
reads all the email anymore. Why would they read
mine?
Who owns
the database?
What is
your privacy policy?
What is a
newsletter?
Who does
the copywriting?
Can I
offer advertising space in my newsletter?
How much do you charge?
What is
your "introductory offer"?
What
guarantees do you offer?
What
about...?
The question isn't
why can't you - it's why HAVEN'T you. There are two answers to this question. First of
all, there are any number of "CRM" or "Contact Manager"
programs out there. Many dealers are already
paying for this feature as a part of their DMS with
their data management provider (Reynolds and Reynolds,
Cobalt, etc.) So why aren't dealers using it??
Unlike ours, these
systems require an action on your part to make them go.
In many cases they require special training just to
operate them. They may remind you to make a call or send a letter or
fire off an email, but it is still up to you and your
sales crew to DO IT. In too many cases, this
critical sales step falls through the cracks.
Ours is a "set it and forget it" deal. Once
you have entered the original prospect data into your
database you can completely forget about it. We make sure all of the sales
letters and newsletters go out on schedule. (See
how and why - click here)
Second, and just as
important, you want your correspondence to look like a million
dollars. We have been designing and sending rich
media (colorful) email for years. There is an art
to creating high-graphic newsletters like ours. In
a recent test by a client, nine e-newsletter vendors
were tested on execution and delivery of a newsletter. Only one
company delivered the same looking newsletter over
multiple email clients. That was us!
So, long story
short - first of all you WON'T do what we do
consistently. And second, you CAN'T do what we do
as well as we do it.
This is the only thing we don't
provide.
It is up to the dealership to obtain and enter the email
addresses into their database. We provide a simple
web page that has the form they enter the First Name,
Last Name, Email Address, and Salesperson name into.
After that, the dealer never has to worry about it
again. We make sure the letters go out in the
correct sequence and that all customers and prospects
receive a newsletter.
We will help your dealership get
the email addresses - see our white paper on how to
collect email addresses for starters. We can also
provide showroom displays that will allow visitors to
sign themselves up.
We will provide a customized code for your home page.
This will show up on the page as a box in which you
invite web visitors to join your exclusive
"Exclusive Internet VIP club" to receive unadvertised special offers
and discounts. Now when surfers hit your site to
compare pricing, etc. you can get their email address
and immediately send them your current newsletter.
Now you can market to them through your newsletters over
and over again!
Speaking of websites, we have talked to several
dealers who have complained about spending a ton of
money on a website that is not producing results.
The concept of buying a car directly off the Internet is
pretty much dead, but the use of the web by buyers to
research and access information before they shop has
been skyrocketing. Instead of having someone hit
your site once, look for a price and go away, wouldn't
you like a chance to open a dialog with them? Here
is your opportunity!
Leadkeeper frees your Internet department to do what
they were hired to do: create and maintain an attractive
site that gets responses and to sell cars!
After visiting dozens of car dealer s
and meeting with several Internet managers, it is
obvious that way too much of their time is taken up with
following up emails that go nowhere.
As
with any other sales position, a lead should be called
immediately and an appointment made for a visit to the
dealership. If the prospect will not commit to an
appointment, they should go into the Leadkeeper system
immediately, leaving your crew free to pursue the truly
"hot" leads and keep your site optimized while knowing
that every single lead is receiving the appropriate
attention and follow-up.
You
do what you do best, and let us do what we do best.
If
you have a telephone or postal follow-up system, it
generally breaks down after several answering machines
or mailings. After a while, the leads fall into a
"dead" category, but that person does buy a car - just
not from you!
With
Leadkeeper, we deliver a series of high impact,
personalized sales letters during the crucial 3-5 day
buying cycle. If they don't buy during that time,
we send a newsletter every two weeks to every single
person entered into the database as long as you use our
service. So whether the prospect is ready to buy
tomorrow or two years from now, you have maintained the
most important marketing goal of all - top of mind
positioning.
In
fact, we recommend that dealers continue to use the
follow-up systems that they are using today - Leadkeeper
just makes them all the more effective. Think
about how nice it will be to call a prospect and ask
them if they received the email you sent!
Not everyone will provide an email address - in fact,
not everyone has one (although about 80% of adults today
do!)
However,
more and more people are preferring to receive
information from companies via email instead of postal
mail or telephone. Not every communications method
is foolproof, and some visitors to your dealership will
never give you any contact information (or they will
give you incorrect information, right?) The fact
of the matter is that a high percentage will be happy to
provide their email address, and these are your
strongest prospects.
Naturally, every email sent has a link that the reader
can utilize to remove themselves from your list.
You don't want to waste energy on people who don't want
to hear what you have to say, and this keeps you from
annoying people and receiving spam complaints.
We have been creating and delivering html newsletters
for several years. We have developed the most
robust, and in many opinions best looking, newsletters
around. If you want to see examples of newsletters
from other industries, go to
The Newsletter Place.
We have only recently targeted the automotive niche
and are just now generating statistics. Our first
commercial application has been a huge success.
This dealer started with no (zero) email addresses.
They collected only 22 addresses their first week.
On the seventh day of the program they received two
strong buying responses to the sales letters. The
next day they collected 14 addresses! In a little
over two weeks, our first client collected 70 email
addresses for the sales program and an additional 88
emails from parts and service customers. The sales
letters have generated seven individual responses,
ranging from people wanting to make a deal that day to a
customer complaining that the salesperson didn't send
the information she requested. This kind of
information can be just as important to a dealership as
a sale!
Since then, we have added more dealers to our system.
All have had very positive results. One dealer has been
adding new addresses every day, and is now receiving as
many as five buying responses per week.
This dealer started with less than two hundred email
addresses and now has over 1100 customers in their email
database.
Maybe your most important question should be "what
will your track record be with me?" With our 30 day
introductory offer, you have very little to risk to find
out!
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Each newsletter contains
an area in which we encourage them to forward the
newsletter to a friend or colleague. They may know
someone who is looking for a car, or needs to have their
car serviced. This is the electronic version of word of
mouth referral, and is known as “viral marketing”.
This is a very key advantage to the Leadkeeper
system - you now have the ability to gain referrals on a
regular basis...without even asking!
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Originally called
hyperlinks, these are either text or graphic links that
can be clicked on to take readers to a specific web
page. In your newsletter, readers can click on a link
to your service department to set an appointment (if you
have that option on your site), click to the parts
department, or go to your site to check inventory or
pricing. We can provide numerous links, depending
on what you have available on your site and where you
want your readers to go.
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The emails you send are
different from the "Spam" that everyone gets in their
mailbox. Your prospects and customers have
provided you with their email address in order for you
to send them information (in this case your follow-up
letters and newsletters.) That doesn't mean
that they will read every email you send them.
Even our best newsletters get an open rate of 70-85%.
The key thing is that
when your readers do need auto service or are looking to
buy a car - there you are! Also, even if they
delete your email without reading it, they usually look
at the subject line first. Your name always
appears there, so no matter what, your are getting an
"impression". In advertising, it's all about reach
and frequency. With Leadkeeper, you are reaching
your best prospects every two weeks!
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You do.
If you ever want it, for any reason whatsoever, we will
send you the entire file. However, you do not have
to worry about managing it!
We
manage your subscription list. When we send out a
newsletter, we get bounce backs and requests to
unsubscribe. In the case of bounce backs, there are
probably subscribers who have changed e-mail addresses
or had email addresses entered incorrectly. We
immediately (it is actually automatic) respond to
unsubscribe requests by sending a confirmation e-mail
letting the subscriber know their address is being
removed and thanking them for their readership. We also
process new subscription requests from subscribe boxes
if you use them. We also update your list from any
files you send us outside of our control. We never
commingle lists among our clients - they are all kept in
separate files..
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We never share e-mail
addresses with anyone for any reason ever. Our business
depends on the fact that we keep our clients’ lists
private.
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A newsletter is a tool
that provides people who are interested in your company
or organization with information in a consistent way.
It can go to customers, prospects, shareholders,
employees – even media people who cover your industry!
When done correctly, it can be a very attractive way to
keep the lines of communication open with the people who
make your company work. Newsletters have been around
hundreds of years and are a proven communications and
customer service tool.
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While you can always submit articles
for your newsletter, we will generally write all of the
copy. If there is breaking news, such as a new
model introduction, new pricing or financing
information, an upcoming promotion, etc. we request that you provide this
information to us 48 hours prior to delivery.
You always have editorial approval on
all copy that goes out. We submit final
newsletters 24 hours prior to delivery for approval.
If we do not receive any changes, the newsletter goes
out as scheduled. Any original copy that we write
is very generic and non-controversial, so you don't need
to worry about having problems with articles that appear
in your newsletter. Any offers or advertising must
be approved by a management member prior to publishing.
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Sure!
Once you have attained a certain number of newsletter
subscribers, it may be worthwhile to have affiliated
companies like insurance companies, finance
institutions, accessory vendors, etc. pay to be included
in your newsletter. You can either cut a deal
directly with them, in which case we will provide them
with advertising parameters for the newsletter and
simply insert their ad and link, or you can ask us to
help you for a standard brokerage commission.
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We charge a flat fee of
$1,495 per month for an unlimited sized database.
This fee includes your database management, email
deliveries, monthly reporting, one "flash alert" per
month, newsletter production, maintenance and customer
service.
There is a one-time
initial setup fee of $1,500. This covers original
design of your emails and newsletters, all copywriting
for the sales letters, a private web page for data
entry, database setup, initial database import, and
comprehensive coordination with management to implement
the system with the least possible delay or distraction
for your personnel.
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We will waive the initial
month's fee on all new accounts. This means that
you simply pay the setup fee and we will operate
your system for free the first month. At that
point you determine whether or not our system will pay
for itself! We are so sure that you will become a
long-term customer that we have no minimum contract
terms. If you would like to see our service
agreement, click here.
(This
is a pdf file and will require
Adobe Acrobat Reader)
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We guarantee that you
will be satisfied. If for any reason we can't
design and build a Leadkeeper system that you like, we
will refund your setup fee. You have a month to
try us out, and if you aren't happy with the results you
will have paid no monthly fee. Only if you believe
that the Leadkeeper system will be worthwhile (and we
are sure you will!) do you need to remit payment for the
second month and go on a regular billing cycle. At
that point, you can simply quit at any time. Once
you experience the power and value of Leadkeeper, we are
confident that you will remain a long-term customer!
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Do you have any questions
we haven't answered? That's what the phone is for!
Give us a call at 888-550-7460. We welcome all
questions, comments and suggestions!
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